Kraka is part of a vibrant field of expertise and leverage the knowledge and skills of the best. Find below some of the individuals and firms that we work closest with, consult, or simply hang out with.

Together we cover a wide area of experience: Studies of people, their life and work; analysis of business opportunities; new business creation and market analysis; technology transfer and strategic technology planning; industrial design; contextual design and usability; prototyping of novel hardware and software.

Kraka's principal:

Elin Ronby Pedersen, Kraka Dr. Elin Rønby Pedersen founded Kraka in 2001 and brings along 16 years of experience in human computer interaction, ranging from innovative research, through system design and implementation with delivery deadlines, to business development and teaching & mentoring. She has repeatedly demonstrated a rare talent for combining a user centered approach with innovative design.

Elin is well connected in the international HCI world and leverages her work experience in several of the leading research centers in the Silicon Valley. In particular, she has worked at Xerox PARC, Interval Research Corporation (a Paul Allen company), and FX Palo Alto Laboratory (a Fuji Xerox company), as well as leading companies like Cisco Systems and Microsoft. In 2007 she joined Google to work on research and incubation.

Elin was born and raised in Denmark, spent a couple of years as technology advisor on Faeroe Islands and a couple of years doing multinational project setup during the early days of the European ESPRIT program. From 1989-1997 she travelled between a university professorship in Denmark and the research labs of the Silicon Valley. Finally in 1997 she moved to the States "for real". For more detail please see her resume and this annotated publication list.

Back to top

 

Friends and partners

Jeanette Blomberg Jeanette Blomberg
Backed by a Ph.D. in anthropology, Jeanette is one of the major thinkers and doers behind today's corporate anthropology of advanced technology, bridging fieldwork and design. Together, Jeanette and Elin developed the UITTL processes, representing best practices in use informed design. Jeanette is a researcher with Human Systems, IBM Research Almaden.
Back to top Contact Jeanette by email
Sara Bly Consulting Sara Bly, Sara Bly Consulting
Sara Bly Consulting specializes in designing and conducting user studies, especially those involving field work. Sara has particular expertise in the understanding and technology support of collaborative activity. And she is a fabulous facilitator in meetings when working with unwieldy data (and people?) to reach shared directions.
Back to top Link to her primary web site
Luct Suchman Lucy Suchman
Lucy's domain is anthropology of life, work and technology. She was the original founder of Work Practice and Technology at Xerox PARC and has over the years mentored countless scholars and professionals with interest in bringing the work and life perspective into technology design.
Back to top Link to her primary web site
Tomas Sokoler Tomas Sokoler
Tomas is a computer scientist with strong urge to bring the virtual domain of computing closer to the familiar physical world. Tomas is usually found soldering or cutting board materials to prototype a new device, but contrary to most of his counterparts he also has a great sentitivity about future use situations of the technology he is thinking up.
Back to top Contact Tomas by email