Kraka helps IT companies make more out of their research ideas and technology. We focus on making sense in actual use and finding new opportunities in the work & life practices of users.

Kraka = overlap of prototyping and ethnography Kraka's particular strength is to link between technology and people, by keeping abreast of new and old technology and doing ongoing studies of real world practices.

Kraka works mostly on pre-product concepts and very early deployment of new technology, bridging between the R&D world and the reality of markets and users.

Kraka can be contacted at info@kraka.com